BRANDING
When you look at branding from within a business, it's easy to get lost in the sum of its parts. There are logos and slogans, colors and fonts, products, positions, prices... The list goes on. In reality, none of those things are your brand. Your Brand is how you resonate with your customer; it's how your brand makes them feel, what it makes them think, and what you make them want.
YOUR BRAND IS HOW YOU'LL BE REMEMBERED; SO, LET'S MAKE YOU UNFORGETTABLE!
BRAND STYLE GUIDE
A style guide, also known as a 'Brand Bible', is essentially all of your company brand rules in one place. Essentially, you should be able to give your style guide to anyone and they'll be able to create cohesive-brand content.
Things You'll Find in a Brand Style Guide:
-
Logo
-
Logo Usage
-
Color Palette
-
Font/Typography
-
Brand Tone/Voice
-
Content Examples
LOGO DESIGN
A logo is an image that gets stuck in the heads of your customers. You wouldn't set an average selfie as your profile photo, so don't let your logo fall short either.
Keys to a Great Logo:
-
Brand consistency
-
readability
-
Recognizability
-
memorability
-
Uniqueness
SOCIAL MEDIA
As you've heard, everyone is on social media these days and you should be too! It's normal to feel overwhelmed with social media, but with good content planning and a posting calendar, we can keep up with the big dogs.
Questions that Lead to Good Social Media:
-
What is your goal?
-
Who is your audience?
-
What are others doing?
-
What platform?
-
What kind of content?
OTHER ASPECTS OF BRANDING
As I noted in the beginning there are a lot of parts that comprise your brand. Sometimes it is hard to know what needs work. Take the guesswork out of branding, with a brand audit we can look at every aspect of your brand and set the tone for the future of your company
.png)